Porsche Design

Minimal elegance for men

In 1972, Ferdinand Alexander Porsche, the inventor of the famous 911, found himself excluded from the family business. He reacted by creating Porsche Design, a new company that applies the Porsche philosophy to accessories and glasses, focusing on luxury, comfort and minimal style. According to the brand’s founder, design is almost an ascetic endeavour, one that takes shape through the analysis of materials and the constant quest for formal and technological perfection. Glasses by Porsche Design perfectly embody this idea. Adhering to the ‘less is more’ motto, the brand’s essential shapes and lightweight metal materials convey understated, professional elegance, perfect for masculine faces.